Multimedia Victoria - Smart Traffic Intelligence to get Travellers There Suna

Smart Traffic Intelligence to get Travellers There Suna Media release - 19 March 2008 Minister for Information and Communication Technology, Theo Theophanous opened Intelematics Australia's new Melbourne head office and launched the national rollout of its world-first service, Suna Traffic Channel. "For the last couple of months, Melbourne commuters have been able to take advantage of Suna Traffic Channel through GPS systems, gaining real-time traffic information on major thoroughfares and urban streets 24-hours a day," Mr Theophanous said. "By using data collected from Australia's traffic light control systems and other sources, Suna Traffic Channel is able to determine areas of congestion and provide alternative routes. "It's great to see Victoria at the cutting edge of traffic information services that will make life easier for everyone on the road, and creating more ICT jobs in the process." Intelematics Australia has doubled its workforce over the past year and is expected to add another 10 jobs over the next 12 months. "I am pleased to announce this great service we enjoy in Melbourne will become available nation-wide," Mr Theophanous said. "Real-time traffic information is transmitted via local FM frequency, meaning that drivers can be advised of road conditions regardless of which capital city they are in. "Being able to avoid road blockages and congestion means drivers spend less time in traffic, thereby reducing commuter stress and carbon emissions. "The Brumby Government strongly champions local businesses such as Intelematics Australia, which uses creative research and development to generate opportunities for consumers and industry." The Brumby Government supports the Intelligent Transport Systems Network (ITSVIC) cluster and has provided $100,000 in seed funding to establish a collaboration of providers, users and others concerned with the research, development and application of ITS. The wholly-owned subsidiary of the Royal Automobile Club of Victoria (RACV) will be rolling out the service to Australia's capital cities in the coming year. Sydney and Brisbane will be able to access the service beginning April 2008.