Virtual Worlds
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Melbourne Laneways was removed from Second Life in August 2008. This follows a successful pilot project and a consequent evaluation that determined no ongoing need for the presence at this time.
| Multimedia Victoria has concluded a two-phased project into virtual worlds. The project aimed to explore who and why people are visiting virtual worlds, how virtual worlds operate in practise, and what options Victorian Government has for ongoing involvement in virtual worlds.
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The first phase of the project delivered a research publication titled Would Your Business Benefit from a Second Life? PDF (15 pages, 1.1Mb)
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The second phase delivered the 'Melbourne Laneways' prototype in Second Life, and an evaluation of the experience in Second Life (summarised below).
Melbourne Laneways co-exists on the ABC Island* in Second Life, and captures the quintessential characteristics of Melbourne, such as hidden cafes, and Federation Square. The avatar, "Melbourne Laneways Latte", personifies the laneways.
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Who and Why People Visited
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Anecdotal evidence suggests that people are interested in the Melbourne Laneways concept. The visual design attracted visitors, along with a number of thematic and competitive events such as the Melbourne Cup scavenger hunt. The audience responded positively to the information being provided to them, and indicated they would even visit Melbourne based on their experience in Melbourne Laneways.
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Managing Melbourne Laneways
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In practise, managing a virtual presence requires steadfast dedication to foster collaboration and interaction. The following requirements were identified;
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- immersive events that engage residents
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- virtual content that directly relates to business objectives
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- a strong community group to support the presence
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Who and Why People Visited
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Melbourne Laneways has attracted positive feedback, and the Victorian Government is keen to remain active in researching innovative uses of immersive technology, and user-generated content.
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Suggestions?
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Is there an emerging technology trend that you consider will have a significant impact on the economic and social lives of Victorians? Complete the feedback form to let us know.
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