Who and Why People Visited
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Anecdotal evidence suggests that people are interested in the Melbourne Laneways concept. The visual design attracted visitors, along with a number of thematic and competitive events such as the Melbourne Cup scavenger hunt. The audience responded positively to the information being provided to them, and indicated they would even visit Melbourne based on their experience in Melbourne Laneways.
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Managing Melbourne Laneways
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In practise, managing a virtual presence requires steadfast dedication to foster collaboration and interaction. The following requirements were identified;
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- immersive events that engage residents
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- virtual content that directly relates to business objectives
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- a strong community group to support the presence
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Who and Why People Visited
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Melbourne Laneways has attracted positive feedback, and the Victorian Government is keen to remain active in researching innovative uses of immersive technology, and user-generated content.
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Suggestions?
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Is there an emerging technology trend that you consider will have a significant impact on the economic and social lives of Victorians? Complete the feedback form to let us know.
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Virtual Worlds
