New Realities
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New Realities, a past ICT careers awareness program run by the Victorian Government in 2001 - 2003.
The New Realities campaign aimed to encourage young women in particular to consider a career in the ICT industry by:
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- profiling 45 young people, 22 of them women, involved in 15 diverse and interesting ICT careers and showing three different career pathways to those careers - either a university course, vocational education or on-the-job training
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- continuing the highly successful school presentations which include MTV-style videos featuring interesting and dynamic young women to act as positive role models for a new generation of girls
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- providing parents, as key influencers of students' education and career choices with information on the range of ICT careers available to students today.
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The research culminated in a report on the attitudes to ICT careers.
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An independent evaluation of New Realities in 2003 revealed that the campaign had met its objectives and that 7 percent of student participants in the evaluation were aware of at least one element of the campaign. 71 percent were confident about the pathways to an ICT career (compared to 55 percent in 2002), and 71 percent were confident of the required study at school to pursue an ICT career.
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Independent evaluation of New Realities (PDF, 67KB, 3 pages)
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